<aside> 🎨 Hi! I’m Rafaela Konze, an SEO and digital marketing specialist. I have over 6 years of experience in SEO, content marketing, digital marketing, and UX writing. My passion is writing, which is why I started as a copywriter focused on SEO and fell in love with UX writing. I also love reading and always have a book with me (that’s not just for show), which enriches my writing.
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I am an SEO and Content Marketing specialist with over six years of experience in creating strategies to increase online visibility, attract qualified traffic, and improve user experience. My expertise ranges from keyword research to site structuring, strategic content production, and implementing link building to strengthen domain authority.
I have experience with tools like Semrush, Ahrefs, Google Analytics, and Google Search Console, as well as platforms such as WordPress, RD Station Marketing, and Canva. I’ve worked on creating e-books for lead generation, developing social media strategies—resulting in a 21% increase in follower base—and fully implementing GA4 for monitoring websites and blogs.
In addition to marketing, I also teach Portuguese to foreigners, which gives me a broad perspective on communication and adapting content for different audiences. My approach is analytical and strategic, always looking for creative and data-driven solutions to achieve the best results.
As an SEO Analyst, I have taken on various responsibilities over time, including email creation, data analysis, communication with clients and partners, layout and graphic design, as well as leading the development of landing pages, scriptwriting, market research, and image and banner design. I also implemented internal marketing strategies. Previously, as a Copywriter, I was responsible for writing three weekly blog posts focused on SEO, managing link building, optimizing old content, and planning social media strategies.
Highlights:
✅ Increased email open rates by 12% and click-through rates by 17%
✅ Full GA4 setup for website and blog
✅ Created three e-books, from writing to promotion
✅ Achieved 1st organic position for keywords “gerente,” “controle de estoque,” and “gestão”