<aside> 🎨 Hi! I’m Rafaela Konze, an SEO & Digital Marketing Specialist.

I have over 7 years of experience in SEO, content marketing, digital strategy, and UX writing. I started my career as an SEO-focused copywriter and developed into a full-stack SEO strategist with strong technical, content, and authority-building expertise. I’m also an avid reader, which sharpens my writing and helps me adapt tone and structure for different audiences and goals.

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🔍 Overview of My SEO Approach

My SEO methodology combines strategic content planning, technical optimization, keyword and intent analysis, authority building through high-quality link acquisition, and ongoing performance tracking. I also integrate SEO insights with social media, CRO, and lead-generation strategies to maximize growth across channels.

Core KPIs I typically work with:

• Organic sessions & qualified traffic
• Lead conversions and funnel efficiency
• Keyword rankings for commercial and strategic queries
• Domain Rating / Domain Authority
• Core Web Vitals & page performance
• Indexed pages & crawl health
• Engagement metrics (CTR, bounce rate, time on page)

📁 Real Results

Case Study 1 — 40% Organic Traffic Growth in 6 Months

Client: B2B SaaS company

Goal: Increase qualified organic traffic and improve rankings for commercial keywords.

What I did

• Full content restructuring (improved hierarchy, internal linking, search intent alignment)
• Created new topic clusters to strengthen topical authority
• Optimized landing pages for commercial-intent searches
• Redesigned blog categories and content format